ARTA

ARTA is a non-profit whitewater rafting organization established to provide high-quality wilderness trips while advocating for river conservation. It operates as a cooperative-style association where guides are deeply involved in the environmental stewardship of the classic rivers of the American West.

Non-profit whitewater rafting trips on classic Western rivers.

National Park Service, U.S. Forest Service, Bureau of Land Management (BLM), and Friends of the River.

Introduced expanded “Youth Leadership” rafting programs on the Rogue River and updated sustainability protocols for Selway River expeditions in the 2025-2026 season.

Wilderness First Responder (WFR), Swiftwater Rescue Technician (SRT), and Food Handlers Permits.

Specializing in multi-day wilderness whitewater rafting across the most iconic rivers of the American West. Our itineraries emphasize deep immersion in backcountry ecosystems, supported by highly trained guides who serve as both navigators and environmental educators. With a legacy rooted in river conservation, ARTA provides a unique “cooperative” experience that prioritizes the spirit of the river over commercial profit.

Administrative/Mailing Address Only. This location serves as the warehouse, gear staging area, and administrative office. Most guests meet at pre-arranged river put-ins or local staging points.

Heritage Statement: Founded in 1963 by Lou Elliott, a pioneer in the rafting industry who sought to use river trips as a tool for conservation.

1963: ARTA is officially incorporated as one of the first non-profit river outfitting organizations in North America.

1970s: Played a pivotal role in the “Stanislaus River” conservation movement, helping to shape modern river advocacy.

1990: Restructured to emphasize a guide-owned and operated philosophy, ensuring all profits are reinvested into equipment and environmental education.

2013: Celebrated 50 years of operation as a leader in Western US whitewater expeditions.